Trademark/Trade Dress Infringement

Litigation can often involve claims or trademark and trade dress infringement, as well as false or misleading advertising. Our experts have been involved in cases in which the trier of fact is asked to determine if such allegations are true, and if so, what the impact of it was. Our team of experts has designed, commissioned and analyzed survey tools that help juries to understand how a trademark, trade dress or any other form of brand infringement might impact customer understanding and valuation of a product or brand. We can provide quantitative rigor in this area, which is all too often left to subjective conjecture. This approach provides a solid foundation for our damage opinions. Additionally, our experts are adept at identifying weaknesses in surveys that have been designed or administered by less rigorous practitioners.

Our Intellectual Property Experts