Database Marketing

Companies use databases of customers and prospective customers to aim their marketing efforts more precisely. These databases contain information such as consumer shopping behavior, preferences, demographics, and economic status. Accordingly, they can often be instrumental to damages analysis in litigation matters. FSG experts have worked with companies to optimize their use of database marketing and have taught students how to design and implement these programs. Our experts can assess the quality of database marketing campaigns and the information contained in databases.

Our Marketing Experts